How to Parallel Path Your Personal Brand & Business With Cass Dimicco

Today’s guest is multi-hyphenate Cass Dimicco–a successful entrepreneur, content creator, and creative director. Lauded by the media as “a true tastemaker, one of the fashion world’s ultimate ‘it girls and style icons,” Cass is not only a taste-maker and trend-setter for her highly engaged audience, but she’s also the founder, designer, and creative director for her own successful jewelry line, Aureum Collective.

 

Before founding Aureum, Cass had leveraged her eye for style and ability to forecast fashion trends into full-time digital content creation in 2017, leaving her previous role as a corporate buyer and product designer in fashion. She went on to forge partnerships with Chanel, Dior, Valentino, Prada, Saks Fifth Avenue, Tom Ford, Stuart Weitzman, and has attended events with Fendi, Gucci, Jimmy Choo, and more.

 

Aureum Collective was later founded in September 2019 when Cass and her husband recognized a gap in the market for a jewelry brand that fulfilled a luxury aesthetic without the luxury price point. The brand now specializes in elevated accessories with the intention that they can be worn by any person, at any age, and any body type at any time. Beloved by top celebrity clientele, Aureum has proven to be a rapid success in such a short period of time and has shown no signs of stopping.

 

In this episode of WorkParty, I have the pleasure of sitting down with Cass to learn more about her journey from influencer to entrepreneur, her best advice for launching and scaling a social-first brand, her approach to community building, and how she maintains balance while working towards her goals.

 

Sponsors:

• Clare | Visit Clare at www.clare.com/party to get started. And receive $5 off your first gallon of paint. That’s www.clare.com/partyfor $5 off. 

• Visit HelloFresh.com/party65 and use code party65 for 65% off, plus free shipping

Resources:

To join the WorkParty click here 
To connect with Cass Dimicco click here
To connect with Jaclyn Johnson click here
To follow along with Create & Cultivate click here
To follow along with Aureum Collective click here
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Produced by Dear Media