Intentional Growth

#385: From Corporate Life to E-Commerce Mastery: Robb Green's Journey of Building 17 Brands

Dec 28, 2023
In this conversation, Robb Green, a seasoned e-commerce entrepreneur who has launched 17 brands, shares his journey from corporate life to online entrepreneurship. He discusses the crucial importance of operational efficiency and scalability in e-commerce. Robb emphasizes the shift from dropshipping to building unique brands that connect with customers. He also highlights the need for adaptability in a fast-paced market and shares insights on navigating business sales, ensuring sustainable cash flow, and balancing personal values with entrepreneurial success.
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ANECDOTE

From Corporate to E-commerce

  • Robb Green's entrepreneurial journey started with online drop shipping in 2010.
  • He was inspired by a customer who ran a warehouse-less online business.
INSIGHT

Limitations of Dropshipping

  • Dropshipping limits control over products and fosters price competition.
  • Creating own brands allows for product improvement and differentiation.
ANECDOTE

Private Label Journey

  • Robb transitioned from dropshipping to private labeling after learning about it in a course.
  • His first trip to China in 2014 led to the successful launch of 17 online brands.
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