In this episode, Jared Robin, founder of RevGenius, shares his take on how category design and community can mutually reinforce each other. In 2020, Jared took a small LinkedIn group and turned it into a community that now has over 40,000 members. In our conversation, you’ll hear all about Jared’s journey and how he plans to build community going forward – all with a category design lens.
Episode highlights include:
- Jared's path to discovering category design and how it has shaped his thinking about building a community
- Why some communities are replaceable (and what to do about it)
- Why a vibrant community needs a shared Point of View (and how category design thinking can help you find yours)
This episode was hosted by John Rougeux and Pablo Gonzalez
This episode is sponsored by:
Category Design Advisors
BeTheStage.live
Category Thinkers