Running the Show: Oiselle President, Atsuko Tamura, Talks Leadership in Women's Athletics

Today, Sara Gross is joined by Atsuko Tamura, former president of Seatlle-based Oiselle, a women’s running apparel company. 

They discuss:

• How her upbringing as a first generation Japanese immigrant shaped her personality and work ethic
• What qualities she carries with her today as a former competitive swimmer
• Her background in the outdoor industry from cashier to Senior Vice President of Strategy, Marketing, Communications, and Public Affairs at REI
• Her tenacity to find a way to get what you want (even if it means writing your own job description!)
• Spotting potential in others and nurturing talent

And, as president of Oiselle (until February 1st!), Atsuko also highlights the importance of women-led and women-owned brands and the impact of sports on personal growth.

As she says, “When women’s hearts are full, they build community. They go out, they gather, and they grow.”

As Atsuko demonstrates, women have the power to transform communities and lives.

And that can change the world.

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