Charoen Pokphand (C.P.) | Return to Roots (TH) | 2/5

Charoen Pokphand, or C.P., is renowned as the "Kitchen of the World." It is estimated that half the world's population has consumed food from C.P. Initially recognized for its expertise in vertical food integration, the company has evolved into one of Thailand's largest distributors. It owns 13,000 7-Eleven stores and nearly 3,000 hypermarkets, supermarkets, and minimarkets under the "Lotus" brand. Additionally, it owns True Corp, a telecommunications company providing 99% coverage in Thailand and serving over half of the nation's citizens. However, C.P. is not just a Thai company, but also deeply embedded in China. As the first foreign company in China, bearing the number 001, C.P. has diversified into producing motorbikes, developing real estate, and even producing China's longest-running TV program at one point. All business units fall under the C.P. Group, owned by Thailand's wealthiest family, the Chearavanonts. Under Dhanin (Guomin) Chearavanont's leadership, C.P. transformed from a modest seed business to the world's kitchen. In EP 1, discover Chia Ek Chor's vision that propels the Chearavanont family towards greatness. In EP 2, witness Dhanin's climb to lead C.P. Group, a monumental journey. In EP 3, explore C.P.'s groundbreaking move into vertical farming, reshaping global food production. In EP 4, follow C.P.'s bold entry into China, setting a precedent as the first foreign investor. In EP 5, observe the dramatic effects of the Asian Financial Crisis on C.P.'s ambitious expansion. -

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