Most founders think outbound is simple: send 10,000 emails and - BOOM - meetings!

Reality check: it’s not working. And worse? It’s killing your domain, your pipeline, and your sanity.

In this brutally honest episode of Bridge the Gap, we sit down with Kellen Csebeer, founder of The Deal Lab, who’s on a mission to rebuild outbound from the ground up. No fluff. No spam. Just strategy and segmentation.

🔍 What we cover:
• Why your outbound sucks (and how to know it)
• Why demand isn’t desire—it’s desperation
• How long it REALLY takes to make outbound work
• The dangerous myth of instant ROI
• Cold email vs. cold reality

💥 If you’re a founder, RevOps lead, or just someone tired of sending 5,000 emails into the void, this is your episode.

Follow Kellen - https://www.linkedin.com/in/kellen-casebeer/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!
https://pursuitsalessolutions.com/revenuereimagined

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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