S9 Ep12. Susana Saeliu on Building a D2C Pillow Company

Welcome to FOMO Sapiens, the podcast about entrepreneurial thinkers who don’t just follow the crowd but instead take their own path to success in business and in life.

In this episode, we'll be talking with Susana Saeliu, founder of Pluto, a direct-to-consumer pillow company that rose to prominence on Shark Tank.

Saeliu's company has disrupted the traditional pillow industry by using data-driven insights to design the perfect pillow, building a strong brand that resonates with customers, and offering a unique sleep trial that allows customers to test out their pillows before committing to a purchase. The company's appearance on Shark Tank gave them a major boost in exposure and credibility..

In this podcast, we'll discuss Saeliu's experience on Shark Tank, the preparation that went into her pitch, and the impact that the show has had on her company. We'll also talk about the challenges and opportunities of building a direct-to-consumer brand, the importance of customer feedback and data in product design and marketing, and the future of the e-commerce industry.

Whether you're an entrepreneur looking to build your own D2C brand, a Shark Tank fan curious about the behind-the-scenes of the show, or simply interested in the trends and insights shaping the world of e-commerce, this episode is a must-listen. So tune in to FOMO Sapiens and hear from Susana Saeliu about building a successful direct-to-consumer pillow company.

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