Luke Scheybeler (Skybehler), a renowned creative leader and brand strategist, best known as co-founder of the global sportswear brands Rapha and Tracksmith. At Rapha, he shaped the iconic aesthetic and storytelling that redefined cycling culture, before going on to launch Tracksmith, a premium running brand rooted in tradition and performance. Beyond founding brands, Luke has held creative leadership roles with the Swiss porivate bank Pic-tay Group and Publicis Sapient.

In the last few years Luke has founded a number of businesses as Chief Creative Officer/CMO.

Luke believes creativity thrives when CEOs and creatives work hand-in-hand. With a career dedicated to building brands with cultural narratives, Luke continues to explore how creativity drives business, brand, technology and culture.

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38 Luke Scheybeler, CCO (co-founder of Rapha and Tracksmith)