
 Cambrian Fintech with Rex Salisbury
 Cambrian Fintech with Rex Salisbury Building Column with Plaid Founder, William Hockey
 Mar 10, 2023 
 William Hockey, founder of Plaid and Column, discusses his new company Column and the importance of simplifying the supply chain of financial services. They explore the challenges faced by customers, the decision to purchase a bank, and how Column built its own technology from scratch. William also shares advice for prospective founders in the FinTech industry. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6 
 Introduction 
 00:00 • 2min 
 Building a Simplified Supply Chain for Financial Services 
 01:40 • 2min 
 The Evolution of Fintech and the Challenges Faced by Customers 
 03:34 • 5min 
 Ownership Structure and Acquisition of NorCal Bank 
 08:48 • 3min 
 Building Financial Services Pain Points and Solutions 
 11:32 • 13min 
 Advice for Prospective Founders in the FinTech Industry 
 24:47 • 2min 
