Building and leading relationships with customers is tough. Whatever you do when you are in the frontline, it will affect the fate of the business relationship.

So… what do you look for when hiring your frontline employees? What College did they attend? What is their network? Their Title?

Or maybe… if they had experience waiting tables? What can MBAs learn from waiters? What type of empathy and people reading skills can you pick up as a waiter? What makes up a good salesperson anyhow?

I talked to Jazon Rozenblat, a sales professional with over 20 years of experience in high-growth technology startups, to learn more about these questions and his personal story, the future of work, and many other topics.

He is a first generation American, with Argentinian roots, who grew up in NYC and then Miami, surrounded by latin music stars like Gloria Stefan (though he had no idea who she really was at that time).

Jason is an extroverted introvert, who values empathy and stoicism as traits that he believes will make you successful, not only in sales, but in so many other aspects of life.

I hope you can enjoy this episode as much as I did, lots of fun anecdotes and golden nuggets of advice in it.

26. Why waiters can become better sales people than MBAs - lessons from the trenches