“A top-down view is: someone's going to tell me what's cool, and that's not how it works anymore. It's trickle up, where the curator is the one who builds the audience and curates what's cool. If the audience comes, it comes from the community. And that's why it's really exciting: it doesn't rely on someone who has status or money to make these things reach scale.” — Gaby Goldberg

When people talk about Web3 and the metaverse, it feels like we’re moving into a new era, one governed by new rules of ownership and interconnectivity, where we can all take part in a new economy online. But where does curation fit into that future?

Investor Gaby Goldberg has one of the clearest-eyed views of how curation, culture, identity and ownership all fit together in this brave new world. She’s written several seminal posts at gaby.mirror.xyz — articles that themselves curate ideas into a fresh understanding of how tastemaking is now “trickle up” and who helped us get here (Kanye).

Highlights, inspiration and key learnings:

What is the difference between a creator and a curator
The best curation needs a human touch
The movement towards more niche communities
How to find curators you respect and trust
Organizing ideas for written pieces
The psychology behind the need to curate
What this new market of creators as curators will look like
How curators can inspire trust
Understanding the new universe of curation, Web3 and DAOs — where to start
Why choose Mirror as a publishing platform
Why curation will be more important in the metaverse
The difference between Web3 and the metaverse
Curating the people around you

👋 Say hi to Gaby!
🔎 Browse the companion Storyboard to get the episode itself, plus the sources Gaby mentions and her own culture picks.
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October 3, 2010-10 AM Mass at OLGC