

The Business of Care: Elevating Behavioral Health Reimbursement with Purpose
Jun 24, 2025
Kevin Isaacs, Founder and President of Tribunus Health, is committed to improving equitable behavioral health reimbursement. He discusses how personal experiences fueled his drive to assist providers in negotiating better payer contracts. The conversation highlights the importance of data, price transparency, and strategic partnerships in empowering independent organizations. Kevin also addresses the evolving challenges in the behavioral health landscape and the need for fair reimbursement practices to enhance access to quality mental health care.
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Personal Loss Drives Mission
- Kevin Isaacs shares personal experience with losing three close friends to mental health issues by age 27.
- This loss motivated him to address behavioral health challenges through better payer contracting.
Market Imbalance Threatens Care
- The behavioral health market suffers from power imbalances due to consolidation and weak market mechanisms.
- This threatens independent practices and reduces access to mental health care.
Avoid Cash Pay Reliance
- Behavioral health providers should avoid relying on cash pay or out-of-network reimbursements as they are unstable and risky.
- Pursuing sustainable, fair in-network payer contracts is crucial for long-term viability and access.