Michael Jacobson – CEO of French Florist on Turning His Uncle’s Struggling Flower Shop into a $9.5M Powerhouse

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Michael Jacobson, CEO of French Florist, joins the show to share how he transformed his uncle’s struggling flower shop into a $9.5M+ floral powerhouse and is now leading its national franchise expansion. He breaks down the role of proprietary technology, scaling systems, and creating a values-first brand in a traditionally overlooked industry. Michael also opens up about entrepreneurship, the emotional side of customer loyalty, and the lessons learned from reinventing a family business into a modern, thriving brand.

Learn more about French Florist

Chapters00:00 Introduction to French Florist and Michael's Journey01:07 Acquisition of the Family Business04:36 Identifying Opportunities in the Floral Industry09:02 Challenges and Innovations in the Floral Business11:01 The Importance of Customer Experience16:29 Shifting Consumer Behavior Towards Flowers23:14 Navigating Supply Chain Challenges26:28 Growth Strategies and Revenue Generation32:26 Franchise Model and Community Building38:45 Personal Reflections and Future Vision