Presentation Thinking™ #149. Tom Fishburne on marketing & storytelling through cartoons
Tom Fishburne has never stopped drawing. From doodling as a kid to creating comics throughout Harvard Business School, Tom knows the power of visual communication and humor.
Now, with years of marketing experience and as the creator of Marketoonist, Tom’s entire company vision is to help businesses communicate better through visual storytelling and a bit of comedic relief.
Mikey and Molly chat with Tom about the intersection of marketing and visual communication and how he’s struck a chord with marketers around the world with his simple and effective cartoons.
We examine how to keep creativity alive within the marketing process and ask Tom about his own presentation preparation and experience giving a TED Talk.
This is an episode for: Marketers of all kinds and people that doodle in meetings.
What's in the Spice Cabinet?
Where to find Tom:
Marketoonist - hire him to keynote!
Shoot him a message on LinkedIn
For the marketing colleagues in your life, Tom’s book is a perfect Christmas gift:
If you want to see (or have seen) Tom’s TED Talk, tune into Mikey and I’s breakdown of it:
Episode 131 on Presentation Thinking here
And Tom’s TED Talk, The power of laughing at ourselves at work, is here!
Books & resources that Tom goes to for inspiration?
Russell Davies - author of Everything I Know About Life I Learned from PowerPoint
Jean-Jaques Sempé - French cartoonist known for New Yorker covers
Hilary Price - creator of “Rhymes with Orange”
Advice for someone who’s looking to get more creative?
“Don’t be afraid to draw…even stick figures, sometimes, can be more compelling than a dense PowerPoint slide…If you want to communicate an idea, do a 'back of the envelope' sketch and share that with somebody before you have a fully baked PowerPoint presentation that looks like it's final.”
Tom’s walkout song?