E-Commerce, AI & Big Brand Strategy with Mike Geller (Amazon, PepsiCo, Newell)

This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling one of his first startups to John Sculley (former CEO of Apple & PepsiCo), and later helped shape e-commerce strategies at Fortune 500 companies. He is currently a Non-Executive Director at Brimar Industries.

Mike shares how he built and sold a startup right out of college (2:15), the unexpected path that led him to PepsiCo (5:42), and what it took to build a digital commerce strategy at a global brand (9:36). He also discusses the transition from tech companies to brand-side roles (12:54), the evolving omnichannel shopping experience (21:32), and how companies decide whether to build in-house or partner with vendors (27:18).

Connect with Mike: https://www.linkedin.com/in/mgeller/ 

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker