

Hype, Smoke and Mirrors, with Gemma Milne and Carl Miller
Apr 14, 2020
Gemma Milne, a tech journalist and author of 'Smoke and Mirrors,' joins Carl Miller from Demos to dissect the dark side of hype in our society. They explore how hype can distort public perception, particularly in science and technology journalism. The discussion highlights the double-edged nature of hype, which drives interest yet can mislead and oversimplify complex issues like AI and health. They urge a more transparent and responsible approach to navigating these narratives, emphasizing the need for critical thinking in an age rife with misinformation.
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Smoke and Mirrors
- Gemma Milne, a tech journalist, authored "Smoke and Mirrors: How Hype Obscures the Future and How to See Past It."
- She discusses hype's dangers and potential usefulness with Carl Miller from Demos.
Defining Hype
- Hype is exaggerated publicity or advertising used to capture attention.
- It's a complex tool with emotional weight, used in marketing and beyond.
Hype's Dual Nature
- Hype is necessary to simplify complex topics and gain support, especially in science and tech.
- However, oversimplification can derail progress, especially concerning money and regulation.