Not Investment Advice 245: Jack’s Project Acquired by X Museum, Netflix’s $83B Deal for Warner Bros (and Paramount’s Hostile Bid) & Gemini Ads
Dec 10, 2025
A dynamic conversation unfolds about Jack's Project being acquired by X Museum, highlighting innovative auction dynamics and community engagement at Art Basel. The team dissects Netflix's bold $83B offer for Warner Bros, revealing the intricate bidding landscape, political implications, and potential shifts in the industry. They also explore Google Gemini ads, weighing the balance between user experience and monetization strategies. Insightful debates on NFTs in traditional art and theatrical release impacts round out this engaging discussion.
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Art Basel Self-Checkout Success
- Jack Butcher ran a self-checkout installation at Art Basel where attendees paid variable amounts and received printed receipts and non-transferable NFTs.
- The booth sold thousands of receipts, auctioned the booth to X Museum, and ended the fair profitable after refining the pitch in real time.
Refine Your Pitch In Public
- Iterate your pitch live and test which explanations change people's minds over days of interaction.
- Use simple experiential hooks to bring newcomers from skepticism to understanding.
Digital Provenance Outlasts Physical Prints
- Jack observed that physical prints (thermal paper) will fade while digital receipts remain immutable, shifting long-term value to the digital record.
- He framed non-transferable NFTs as a receipt of ownership to reduce speculation and help legitimize the work to traditional art audiences.