

Luxury advent calendars unwrapped
10 snips Nov 28, 2024
Advent calendars have transformed from humble origins into a multimillion-dollar industry. The trend of luxury calendars raises questions about their actual value versus consumer expectations. Environmental concerns about waste have sparked a demand for sustainable options. Innovative brands are now creating eco-friendly, reusable designs. Additionally, the rise of personalized calendars for pets reflects a growing trend in pet humanization, catering to consumers looking for unique holiday experiences.
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Advent Calendars as Events
- Advent calendars are becoming an event, similar to Christmas window displays.
- TikTok unboxing videos fuel excitement, focusing on the packaging's beauty.
Advent Calendar Influencer
- Simone, an advent calendar enthusiast, shares unboxing videos online.
- She starts collecting calendars in summer, anticipating sell-outs, and films at home.
Evolution of Advent Calendars
- Advent calendars have evolved from simple chocolate treats to elaborate adult versions.
- Nostalgia drives this trend, along with enticing discounts on bundled products.