Many designers struggle to gain buy-in for their work, to communicate with stakeholders, or to measure their impact. Join Sera in this episode to understand how to design like a growth hacker. If this interests you, the Sustainable Growth Playbook is now available (linked below).
Chapters
(00:00:00) An Introduction to growth thinking
(00:02:00) Advance your design career with business thinking
(00:03:53) The intersection of growth hacking and product design
(00:05:28) Identifying the business lever
(00:07:38) How to think about the customer lifecycle and growth frameworks
(00:09:52) Risks associated with growth hacking
(00:10:36) A strong growth strategy starts with retention
(00:12:31) Good growth practitioners are humanity centered
(00:14:48) Where your power lies as a technologist
Recommended Resources:
- Sustainable Growth Playbook (The Craft)
Decentering profit (referenced)
Rethinking capitalism (referenced)
Center for Humane Technology Design Guide
Where to find Sera Tajima:
- Newsletter: https://seratajima.substack.com/
LinkedIn: https://www.linkedin.com/in/seratajima
Website: https://www.seratajima.com/
Business: https://www.the-craft.io/
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