Episode 764: Wednesday Weekly Win: From BBD Beta to Booming Business - How a Touring Musician Scaled Her Online Course to Over 600k/Year Teaching What She Loves: Sarah Belle Reid's Digital CEO Success Story

May 21, 2025

Sarah Belle Reid, a professional musician and educator, transforms her struggles with sound synthesis into a thriving online course, earning over $600K annually. She emphasizes the power of niching down and offers insights on balancing creativity with technical skills. The conversation also highlights the benefits of group coaching, where peer support fosters growth and accountability. Reid shares her journey and the importance of adaptability in the fast-evolving e-learning landscape, inspiring listeners to take actionable steps toward their own digital success.

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ANECDOTE

Choosing the Toughest Niche

Sarah chose to teach synthesis because it was the subject she struggled with and found mystifying as a musician.
This personal learning journey became a powerful foundation for teaching others facing similar challenges.

ADVICE

Teach What You Struggle With

Teach what you personally struggle with and have authentically learned as it deeply connects with your audience.
This approach allows you to guide others effectively through the same learning path.

ADVICE

Model Then Customize Your Offer

Use existing course structures as templates when building your own digital offer.
Combine pre-recorded technical videos with live calls focused on creative mindset for balanced teaching.

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Ever feel a pull to turn your unique passion into a profitable online business, even if it seems incredibly specific? As you know, we love putting the spotlight on our students in these Wednesday Weekly Win episodes, and we especially love featuring those Digital CEOs that operate in the smallest of niches! Today, Jenni sits down with the phenomenal Sarah Belle Reid, a professional musician turned digital CEO who's carved out a truly unique space teaching electronic music synthesis and sound design to fellow musicians.

In this episode, Sarah shares her inspiring story of transforming her own initial struggles with learning synthesis into a successful online course, and she shows how focusing on a specialized audience and offering targeted expertise can lead to remarkable results.

Be prepared to be amazed by the power of niching down and the incredible results it can bring in this latest Digital CEO Success Story!

We just released the replays of my free 3-day training for digital course creators, called Your First Digital Product, which was the largest free masterclass that we’ve ever hosted! For a limited time only, you can get the replay at www.jameswedmore.com/fdp, but hurry as it’s only available until May 28th.

Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at www.businessbydesign.net/!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @sarahbellereid.

In this episode you’ll hear:

How Sarah helps musicians unlock new sonic possibilities by mastering the art of creating their own sounds
The reasons that she chose to teach the very subject she initially found challenging, turning her learning journey into a powerful teaching approach
How Sarah carefully created her offer, what her current metrics are and the way she uses BBD as a template for what she does today
What Sarah’s beta launch taught her about her offer and her audience, and what she did to validate her course idea
How her teaching has evolved to include vital aspects like artistic community, overcoming creative blocks and more
What Sarah is doing to address the question of “what’s next?” and how she is prioritize her students’ needs
The things that have changed for her as an entrepreneur now running a multi 6- figure business
A few of the key lessons she’s learned on her journey around hiring and operations
My candid message about what has me so excited about the global online education market and our upcoming live training experience, The Rise of The Digital CEO

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/764