Today, I have the pleasure of speaking with Elizabeth Clubb, Founder and CEO of myFloc, an innovative fintech company addressing the unique financial needs of the aging population and their families. Prior to myFloc, Elizabeth was President and Chief Strategy Officer at an innovation and growth consultancy serving Fortune 500 clients across a broad range of industries. Elizabeth is on the Board of Directors of Lenbrook, a nationally renowned Continuing Care Retirement Community, where she serves on the Strategic Planning Committee and the Marketing Committee. She is an active member of the AARP Agetech Collaborative and The Business Collaborative for Brain Health and an Advisory Board member of The Famtech Collaborative.

Across our society, there are lately more conversations about and recognition of the impact of age on financial decision-making and the associated risks. Elizabeth talks about how the topic is being broached and addressed in the wealth management space in general, and in the world of wealthy families and family offices in particular.

A related, and unfortunately relevant and frequent, topic is financial fraud targeting older people. Elizabeth describes the latest trends and developments in the space and elaborates on how the threats and risks evolving are and how the risk-management, education and protection strategies and tactics are developing to respond to those threats.

One practical tip Elizabeth offers is that, in addition to all the technical and quantitative solutions and strategies, families and their family offices should also focus on the human element of fraud prevention – specifically, talking to and educating family members about fraud sooner than later. She shares the best practices and approaches for families she has observed in that area. Finally, she provides her top list of useful fraud prevention tools for families and family offices that can help them protect family members from financial exploitation.

Please enjoy this highly informative conversation with a leading expert and practitioner specializing in the unique financial needs and risks among the elderly and their families.

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