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One of our principles at Data Driven Design is "don't overthink it."
Many small businesses, marketers and content strategists totally over think their content.
How many words does it have to be? How many photos does it have to have?
Who cares? None of that matters. The only thing that matters is POST FREQUENCY!
Find more ways to increase the frequency of your posts and blogs.
Watch this video for tangible tips on how to do this.
It will increase your web traffic when you execute. The proof is in the data.