Going Deep with Aaron Watson 523 Simplicity Takes Courage w/ Brandon Grbach (Steel City)
Brandon Grbach is the CEO and cofounder of Steel City. Steel City is a family-owned boutique offering Pittsburgh-inspired, vintage tees, sweatshirts & accessories.
Grbach started designing t-shirts for his friend’s skate shop, but when the shop shut down, he continued on his own.
Now, he and his wife own a thriving business with over 20 employees, a distinct brand, and a habit of growing ~50% every year.
In this interview, Brandon and Aaron discuss how he has learned to drive towards simplicity for customers, opening a second location, and how the brand got big in Japan.
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Brandon Grbach’s Challenge; Ask, “what's one decision you're putting off?” Then, stop putting it off.
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If you liked this interview, check out our interview with TJ Fairchild where we discuss how to scale a coffee shop, designing soulful spaces, and how a philosophy degree prepares you for business.
Book Recommendation
Raving Fans : Revolutionary Approach to Customer Service by Ken Blanchard
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