Brook Kaufman, CEO of Casper, Wyoming joins The Destination Marketing Podcast to talk rebranding. Topics include knowing when to rebrand, the most important components of a rebrand, and planning for the rollout.

"We have just been, in the last few years, in a place of trying to find some stability for our brand of Casper. So how do you just be 'Visit Casper'? How do we just go back to that and build some authority again and just some stability for either visitors or for our community?" Brook Kaufman on knowing when to rebrand.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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6: How To Know When It's Time To Rebrand with Brook Kaufman