Inside Skoda and Sweetspot’s purposeful Women’s Tour cycling partnership

In a final entry from the SportsPro Insider Series for 2020, SportsPro event content manager Chris Stone finds out about how cycling events promoter Sweetspot and carmaker Skoda are working together on the Women’s Tour.

 

Chris is joined by Sweetspot chief executive Hugh Roberts, Skoda communications manager Lisa Kirkbright, and professional cyclist Lizzy Banks, who explain how the sponsorship operates, how the Women’s Tour sets the standard internationally, and why women’s cycling offers so much potential for prospective partners.