The Startup Ideas Podcast How to make internet money
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Jun 18, 2025 
Jonathan Courtney, the founder of AJ&Smart, dives into the fascinating world of sales funnels. He reveals how to convert cold leads into loyal customers through strategic offers. Discover the secrets behind a self-liquidating funnel that earned $180,000 upfront and more on the backend. Jonathan details webinar funnels as a key strategy for software sales and emphasizes the importance of clear messaging and customer goals in funnel design. Tune in for practical tips that can boost your revenue!
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High-Earning Book Funnel
- Jonathan Courtney shared a funnel that generated $280,000 upfront and $300,000 backend in two weeks.
- The funnel sells a $6.99 book and uses upsells to qualify customers for high-ticket sales calls.
Collect Emails Early
- Collect emails early by splitting the checkout process to enable abandoned cart emails.
- Test and tweak upsells and prices to increase average cart value significantly beyond the initial product price.
Use Live Webinars for Funnels
- Use live webinars as a powerful funnel for software and product launches.
- Market the event heavily and provide strong hooks that attract your ideal buyer's transformation needs.