Optimal Work Daily - Career, Productivity and Entrepreneurship 1828: How to Write Cold Emails That Get Opened by Margo Aaron of That Seems Important on Marketing Communication
Oct 2, 2025
Learn how to transform your cold emails from overlooked messages into engaging conversations. Margo Aaron emphasizes the importance of empathy and clarity in crafting communications. Discover the common pitfalls that make your emails fall flat and explore practical strategies to grab attention in crowded inboxes. It's about connection, not just getting replies!
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Defensive 'Did You Miss My Email?' Pitch
- Margo Aaron recounts a common cold-email gimmick that pretends prior contact and then acts defensive.
- She shows how that tactic feels accusatory and entitled to recipients and produces reactance.
Reactance Turns Persuasion Into Rejection
- Margo explains that defensive, presuming language triggers reactance and the opposite of the sender's goal.
- She links reactance to human behavior: people resist when they feel coerced or told what to do.
Presumptuous Example Emails That Backfire
- Margo reads multiple real cold-email examples that demand work or presume interest on first contact.
- Each example illustrates how presumptuous wording creates immediate rejection rather than engagement.