This week, on the podcast, host Eva Hartling speaks with Bojana Sentaler, Founder and CEO of SENTALER, a Canadian luxury outerwear brand with impressive growth and a celebrity cult following. Bojana’s designs have been worn by the likes of Kate Middleton, Jennifer Lopez, Halle Berry, Heidi Klum, Gigi Hadid and more. Bojana moved to Toronto from Serbia when she was still a child. She knew she had an interest in style and design early on, but chose to study marketing and finance instead. After graduating from university, a chance encounter with Karl Lagerfeld while on a work trip led her to reconnect with her interest in fashion. Finding herself in Peru, Bojana discovered alpaca, which inspired her to create high-end outerwear. In 2009, SENTALER was launched, and the brand was quickly picked up by major department stores throughout North America, from Saks Fifth Avenue, Nordstrom, and Holt Renfrew. Editors and celebrities alike endorsed the brand and in 2021, Bojana opened the SENTALER Atelier, a retail store in the heart of Yorkville, Toronto, where she launched her first men’s collection, SENTALER MEN. A true visionary, Bojana built her business from the ground up, and applied perseverance and resourcefulness to create a brand that stands out and has demonstrated its worth in an overcrowded fashion industry.

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This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale