In episode 626, Jillian Leslie teaches us how we can effectively monetize our businesses through the creation and sale of digital products.

Jillian Leslie is co-founder of the blog, Catch My Party, and software company, MiloTree, which empowers bloggers to sell digital products to their audiences. Jillian is also the host of The Blogger Genius Podcast, where for the past six years, she's been interviewing successful online entrepreneurs, content creators, and industry experts. Jillian's goal is to empower bloggers and creators to build successful online businesses so they can change their lives and have the freedom they crave.

In this episode, you'll learn how to get started, selling simple digital products like ebooks or guides, how to leverage tools like ChatGPT for ideas, and MiloTree for easy setup.

Key points discussed include:

- Start simple with digital products: Begin with an ebook or guide that solves a specific problem for your audience, rather than trying to create an overly complex offering.

- Experiment and iterate: Don't be afraid to "do it ugly" and learn as you go. Treat your digital product launches as experiments to help you refine your offerings.

- Build relationships with your audience: Focus on becoming a trusted helper and problem-solver for your readers, rather than just a faceless content creator.

- Leverage free tools and resources: Use platforms like MiloTree to simplify the technical aspects of selling digital products, so you can focus on creating and marketing.

- Grow your email list: See each email subscriber as a valuable asset, and use lead magnets to steadily build your audience.

- Consider memberships for recurring revenue: Memberships can provide a steady stream of income, but start small and build a community around your expertise.

- Embrace imperfection and give yourself grace: Avoid getting bogged down in perfection; focus on providing value and improving over time.

- Prioritize simplicity: When it comes to both your digital products and your tech stack, aim for streamlined solutions that are easy for you and your audience to use.

- Seek feedback and input from your audience: Engage with your readers to better understand their needs and refine your offerings accordingly.

Connect with Jillian Leslie

Website | Instagram

Lighten Up 11/28/25