Round Table China China's youth embrace renting
40 snips
Oct 24, 2025 Younger generations in China are embracing a rental lifestyle, trading ownership for freedom and flexibility. From homes to health devices, they’re renting a variety of items, including wellness gadgets and high-end cameras. The surge in medical device rentals shows a pragmatic approach to cost and safety, while an emphasis on experiences over possessions reflects a cultural shift. Seamless on-demand delivery further fuels this trend, making renting a more appealing option for youthful adventurers.
AI Snips
Chapters
Transcript
Episode notes
Ownership Loses Its Cultural Hold
- Young Chinese consumers are shifting from ownership to access, preferring flexibility over status symbols like houses or cars.
- Renting fits a lifestyle focused on experiences and avoids long-term financial ties.
Rental Market Expands To Everyday Goods
- Young people now rent unexpected items beyond housing, from gadgets to medical devices.
- Renting lets them try expensive or niche items without committing to purchase.
Wellness Drives Device Rentals
- Health and wellness devices became major rental categories, reflecting rising personal wellbeing priorities.
- Items range from fetal monitors to oxygen concentrators and hearing aids.