
Teamwork - A Better Way Beyond Burnout: Building High-Performance Teams by Investing in Humans
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Dec 23, 2025 Graham Skidmore, an entrepreneur and former Rocket Mortgage executive, discusses his innovative Purpose & Outcome framework aimed at aligning teams with a focus on investing in human potential. He emphasizes that true high performance comes from effective communication and alignment, not just technology. Graham reveals his personal journey through burnout and why organizations often over-rely on AI without addressing misalignment. He also advocates for creating safe spaces for conversations to foster growth, showing that understanding individuals leads to stronger teams.
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Treat Work As Investment Not Expense
- Reframe every cost as an investment by defining a clear purpose and measurable outcome.
- This Purpose & Outcome framework aligns teams and makes work objective and accountable.
Marketing Shifted From Subjective To Measured
- Graham built the Purpose & Outcome doc to stop marketing from derailing and to align contributors.
- He faced pushback when tying subjective marketing roles to measurable compensation.
Leaving To Reclaim Self
- Graham left corporate life after realizing he'd 'checked all the boxes' yet felt worse, prompting self-work.
- He prioritized healing first: "I had to figure out who I am before I can do anything else."



