Off the Record with DJ Akademiks Dre London Episode (Talks Finding and Breaking Post Malone/Fallout)
Nov 7, 2025
Dre London, an accomplished music manager who discovered Post Malone and launched Don Londres tequila, dives into the hustle of the music industry. He shares his journey from Brixton to New York, his initial experiences promoting Post's breakout hit 'White Iverson', and the chaos of early management challenges. Dre reveals the secret of negotiating artist deals, the importance of a genre-less approach, and how he pivoted to entrepreneurship with his tequila brand, emphasizing a commitment to quality and affordability. It's a wild ride of music and business savvy!
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Episode notes
Make People Search For The Artist
- Study how other acts built mystery and leverage platforms before you push visibility.
- Use staged scarcity and tastemaker co-signs to make listeners search for and follow an artist.
Bootstrapping White Iverson's Rise
- Dre paid hustler money to game SoundCloud placement and promoted White Iverson via college promoters and Twitter cosigns.
- He leveraged early tweets and email blasts to amplify the record before labels noticed.
Program Shows To Build Demand
- Sell short, high-energy sets and save the hit as the encore to leave audiences wanting more.
- Stretch shows with stage talk and strategic hooks when repertoire is small.