Daniel O’Donnal | How He Bootstrapped Saela Pest Control from Scratch to a Nine-Figure Exit

In this episode, Casey sits down with Daniel O’Donnal, co-founder of Saela Pest Control, for a deeply human conversation on leadership, identity, and what it means to build something meant to last. From bootstrapping a business from scratch to a nine-figure exit, Daniel reflects on 17 years of grit, partnership, and the belief that real success is measured by the lives you impact, not just the profits you earn.

He shares lessons learned from his partners, Andrew and Blaine Richardson, and the moments that nearly broke them; going without paychecks, homes on the line, and the humility of starting over. But the heart of this episode is not the sale; it is the story behind it. Daniel opens up about faith, mentorship, and adoption, and how the calling to expand his family changed everything he thought he knew about love, leadership, and capacity.

This conversation explores what happens after the win, how to reframe identity beyond achievement, and why the best leaders make others believe in themselves first. A powerful reflection for entrepreneurs seeking meaning beyond the scoreboard.

00:00 | House fire and adoption: when life interrupts

01:19 | Why Daniel originally said no to this interview

02:35 | The early years of Saela and a 17-year timeline

04:22 | Building for legacy, not for sale

05:33 | Why they sold: timing, mission, and stewardship

07:00 | Choosing the right buyer and honoring employees

09:19 | The emotional cost of stepping away

10:59 | Identity crisis after the exit

13:01 | Casey’s own journey through leaving a company

18:06 | Reframing self-worth and learning to slow down

20:15 | Daniel’s upbringing in Mexico, Guatemala, and Texas

21:17 | Mission to Brazil and meeting Andrew Richardson

22:55 | The power of mentorship and certainty

28:08 | One phone call that changed Daniel’s life forever

32:08 | Leadership through belief: Andrew’s lasting impact

35:12 | Parallel paths: Casey and Daniel’s early career struggles

37:49 | Business as a spiritual game

39:50 | The leadership question that shifts everything

42:21 | Excellence, culture, and disproportionate rewards

43:55 | Bootstrapping: no outside capital, all-in growth

44:46 | Raising four kids while building a business

46:40 | Why they adopted: a spiritual nudge and a leap of faith

50:22 | Meeting the girls — and becoming a family of eight

53:42 | Angie’s selfless act and the reality of adoption

55:13 | The hardest year of their family’s life

56:39 | Beauty through struggle: what people don’t see

57:49 | Casey’s own adoption story and shared lessons

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