What do you do after creating a $255 million brand that reshaped an entire industry? If you’re Alli Webb, founder of Drybar, you sell it, rebuild, and then launch something even more personal.

Sammi and Alli go deep into the scrappy early days of Drybar, the chaos of scaling to hundreds of locations, and the bittersweet reality of selling your life’s work. Alli gets real about the toll entrepreneurship took on her personal life, the misconceptions she had to set straight, and the identity shift that came with “what’s next.” Now, she’s back with Messy—a new haircare line at Sephora that flips perfection on its head and celebrates authenticity.