79% of consumers have bought a new product in the last month; how do you make sure your brand is one of the the new products in a consumer's cart? Today we welcome Annalea Krebs, founder and CEO of Social Nature, a product discovery and trial platform in the better-for-you space. Listen in as Annalea covers the landscape of product discovery and trial amidst the pandemic (including demos, subscription boxes, coupons), her recommendations for top consumer insights questions to ask, her tips for building communities (Social Nature's community has nearly 1 million people!), and actionable ideas for how to best create online brand awareness, drive offline purchase, get consumer feedback, and turn consumers into brand advocates.

Social Nature is a proud sponsor of Startup CPG.

Episode Links:

Social Nature’s website
Annalea’s LinkedIn
Join the Social Nature community as a consumer here
As a CPG Brand, learn more about Social Nature’s programs here or contact their team at marketing@socialnature.com
Link to “The Complete Guide to Online-to-Offline (O2O) Marketing” mentioned by Annalea and Jessi
Follow the #trynatural movement @socialnature

Special offers from Social Nature for Startup CPG members:

20% off new Digital Demo subscription plans
Complimentary Market Research Add-on for Sampling Projects ($2500 value)

Exciting News: The Startup CPG Podcast has just been named the #2 CPG-Themed Podcast! Thank you for all of your support!

Show Links:

Join the Startup CPG Slack community (4,900+ members and growing!)
Follow @startupcpg
Visit host Jessi's Linkedin or website
Questions or comments about the episode? Email Jessi at jessi@startupcpg.com

Digital Sampling with Social Nature