How & Why you should go from "Me to We"... with Zachary Colman

Branding is fundamentally about community building.

Service-based businesses can create communities around their values.

A personal brand evolves into a community brand with shared values.

Understanding your values is crucial for connecting with customers.

The shift from 'me' to 'we' is essential for business growth.

Websites should reflect the brand's values and vision.

Sustainable lead flow is more important than quick wins.

Community engagement enhances customer retention and advocacy.

Digital marketing should focus on building relationships, not just transactions.

Leaders must lead by example to instill company values.