Nir’s Note: This guest post is by Will Storr, an acclaimed author and journalist known for his deep exploration into human behavior, storytelling, and psychology. His newest book, “A Story is a Deal: How to Use the Science of Storytelling to Lead, Motivate, and Persuade,” reveals how powerful storytelling techniques can be harnessed in business, leadership, and communication to drive impactful results.

Every successful leader, marketer, or entrepreneur is, at heart, a great storyteller. Storytelling is not just an art—it’s a science, grounded in psychology, neuroscience, and behavioral design. Here are four science-backed principles for crafting persuasive narratives, adapted from my new book, A Story is a Deal.

You can read the Nir And Far blog post on:

https://www.nirandfar.com/storytelling-for-business/

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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