On this episode, host Lloyed Lobo of Boast.AI welcomes Max Lytvyn, Co-Founder, Head of Revenue, and Board Member at Grammarly.

Since 2009, Grammarly has grown into one of the most successful bootstrapped companies on the web. More than 30 million daily active users rely on its AI-powered digital writing assistant to help them communicate more clearly, effectively, and mistake-free.

Today, Max shares how the company turned its mission and values into powerful practical tools to supercharge growth.

Specifically, Max covers:

3:42 - The difference between values, missions, and visions

5:56 - Why values are mandatory

13:18 - What makes values effective during interviews and investor conversations

15:29 - How to stay true to your values

Learn more at https://tractionconf.io

Connect with Max Lytvyn: https://www.linkedin.com/in/max-lytvyn/

Learn more about Grammarly at https://www.grammarly.com

This episode is brought to you by:

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