From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail

For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media agency for hospitality brands. Then lockdown hit, and in the space of a week her market evaporated.

Instead of wallowing, she made a bold pivot into LinkedIn training. That’s when she spotted the goldmine nobody was talking about: employee advocacy. Get your people talking about your brand on their own profiles, and you’ll see up to 561% more engagement than a company page ever gets (LinkedIn’s own stat, not mine).

From ditching law school, to producing TV ads, to mastering LinkedIn, Sarah’s career says one thing loud and clear: LinkedIn isn’t social media, it’s a networking machine. And if you’re still treating it like Facebook in a suit, you’re doing it wrong.

Is this a smart move or a marketing mistake?

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