Pernilla Ramslöv is the founder and CEO of NOX, the IT consultancy she built from the ground up into a 500M SEK business. In this episode, we discuss building a strong company culture, how loving leadership and psychological safety drive results, the hidden climate impact of IT, and the threats and opportunities of AI.
Learn more:
https://generogrowth.com/
https://www.noxconsulting.se/
https://www.linkedin.com/in/pramslov/
(00:00) Introduction and reflections on 2025
(02:32) Building NOX by challenging traditional consultancy models
(17:45) Culture, values, and why loving leadership is good for business
(35:55) The hidden environmental cost of IT
(40:23) AI and opportunities in sustainable tech
(46:15) Will AI take our jobs? How to navigate the rapid change
The Growth Pod