Today on the More Cheese Less Whiskers podcast we had a great conversation with Dr. Phillip Yoo. Phil is in California and he helps people with knee pain, shoulder pain, back pain, spine stenosis, a whole list of conditions they're able to relieve with stem cell therapy.
It reminded me of the episode we did with Malton Schexneider, back in Ep023… Both had the same model of using ads to invite people to a workshop and then educating people about the process. From the workshop, people will come to the office, get evaluated and then choose to do some 'laser guided' stem cell therapy.
We talked about the importance of identifying your ideal prospects and turning invisible prospects visible by using a book instead of using the workshop as the way of first getting in touch with them.
This is a great episode and really reinforces what we talked about with Melton.
I think you'll enjoy it, especially if you're using workshops as a lead generation source.
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