The Town with Matthew Belloni How to Make Your Own TV Show (and Get Netflix to Buy It)
Sep 25, 2024
Mark Duplass, a talented actor, writer, producer, and director, shares his journey of independently financing his Netflix show 'Penelope.' He discusses the stark differences between TV and film business models and emphasizes the growing popularity of indie films. Duplass reveals the unique challenges of creating independent TV while maintaining authenticity and creative control. The conversation touches on strategic marketing for Netflix success and the importance of early performance metrics. Matt wraps up with predictions for the upcoming SNL season premiere.
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Self-Financing Penelope
- Mark Duplass, known for acting and indie filmmaking, self-financed his new Netflix show Penelope.
- Despite being a successful actor on The Morning Show, he wanted to revive the indie spirit in television.
Indie TV Model
- Duplass believes the traditional TV model inflates budgets compared to actual production costs.
- He made a US-only deal with Netflix for Penelope for two years, retaining international rights.
Navigating the Market
- Pitch your show widely and be open to different deal structures, including buyouts.
- Consider retaining ownership and control, especially for niche projects, to maximize long-term potential.
