How to Make Your Own TV Show (and Get Netflix to Buy It)
Sep 25, 2024
auto_awesome
In this engaging conversation, Mark Duplass, an accomplished actor, writer, and producer in the indie TV realm, shares his insights on independently financing shows like 'Penelope' for Netflix. He highlights the stark differences between TV and film business models and advocates for more creatives to explore the indie path. The duo delves into the importance of creative control, audience engagement, and innovative marketing. They also touch on Netflix's transparency and the evolving landscape of Saturday Night Live, reflecting on its challenges and future.
Mark Duplass emphasizes the importance of independent financing in television to maintain creative control and ownership of projects.
The conversation highlights the evolving dynamics of the TV industry, where independent productions can meet the growing demand for diverse and original content.
Deep dives
The Landscape of Independent Television Financing
Independent financing in television is still a relatively rare occurrence compared to independent filmmaking, primarily due to the traditional business model of TV studios that often rely on deficit financing. This means studios cover production costs upfront while recouping expenses from future revenues. The risk nature of independently financing a series is highlighted, as producers must secure a platform willing to buy their work without any prior guarantees. However, when successful, this model can offer substantial upside, granting producers full ownership and freedom to sell the rights globally.
Mark Duplass's Journey to Independent Production
Mark Duplass, an established actor and filmmaker, decided to self-finance his new show 'Penelope,' marking a significant departure from his previous studio work. Drawing from his experiences in independent film, he aimed to replicate that model in television by investing his own money into the project. Duplass was motivated by a desire to retain creative control and a commitment to provide relatable role models for younger audiences, contrasting with the more sensational themes often explored in other current shows. His willingness to take risks stems from his passion for the project and a determination to push the boundaries of traditional TV production.
Navigating the Bidding Process and Market Dynamics
After screening the pilot at Sundance, Duplass faced repeated rejections from networks, leading him to self-finance before bringing the project to the open market. His unique approach of creating a fully realized product to present to potential buyers was designed to maximize attractiveness and minimize perceived risk. Although many studios were hesitant to invest without a proven concept, Duplass's passion for the project and persuasive presentation garnered attention. Ultimately, Netflix recognized the potential and agreed to a deal, highlighting the evolving dynamics of content acquisition in the TV industry.
The Future of Independent Television Production
Duplass shares insights on the potential paradigm shift in independent television as traditional financing models become less viable in today's market. He identifies a looming opportunity for independent financing to fill gaps left by major studios, particularly as audience demand for diverse and original content rises. With an anticipated shortage of new shows in the coming months, there may be increased interest in independent productions that emphasize quality storytelling. Duplass advocates for a more entrepreneurial mindset among creators, championing the benefits of ownership and flexibility in project development and financing.
Matt is joined by actor, writer, producer, and director Mark Duplass to discuss the process of independently financing your own television show, as he did with his new show ‘Penelope’ on Netflix, and he makes the case for why more people should be doing this. Additionally, they talk about the biggest differences between the television and film business models, why indie film is so much more popular right now, and how the indie TV model could be lucrative for A-listers (02:19). Matt finishes the show with a prediction about the season premiere of 'Saturday Night Live' (25:47).
For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here.