The Town with Matthew Belloni
How to Make Your Own TV Show (and Get Netflix to Buy It)
Sep 25, 2024
Mark Duplass, a talented actor, writer, producer, and director, shares his journey of independently financing his Netflix show 'Penelope.' He discusses the stark differences between TV and film business models and emphasizes the growing popularity of indie films. Duplass reveals the unique challenges of creating independent TV while maintaining authenticity and creative control. The conversation touches on strategic marketing for Netflix success and the importance of early performance metrics. Matt wraps up with predictions for the upcoming SNL season premiere.
33:28
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Quick takeaways
- Mark Duplass emphasizes the importance of independent financing in television to maintain creative control and ownership of projects.
- The conversation highlights the evolving dynamics of the TV industry, where independent productions can meet the growing demand for diverse and original content.
Deep dives
The Landscape of Independent Television Financing
Independent financing in television is still a relatively rare occurrence compared to independent filmmaking, primarily due to the traditional business model of TV studios that often rely on deficit financing. This means studios cover production costs upfront while recouping expenses from future revenues. The risk nature of independently financing a series is highlighted, as producers must secure a platform willing to buy their work without any prior guarantees. However, when successful, this model can offer substantial upside, granting producers full ownership and freedom to sell the rights globally.
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