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Engineering Culture by InfoQ
Using a Product Value Curve to Prioritize Work
Oct 25, 2024
Lakshmi Uppala, a senior technical program manager at Amazon with over 12 years in product and program management, shares invaluable insights. She discusses the product value curve, emphasizing its importance in customer-centric strategies over traditional methods. Lakshmi explores how value curves enhance engineering processes, enabling better prioritization and collaboration. Additionally, she advocates for community initiatives to empower women in tech, addressing challenges like imposter syndrome and the need for mentorship.
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Quick takeaways
- The product value curve framework helps product managers align features with customer value, fostering long-term user satisfaction over mere transactional delivery.
- Initiatives for women in tech emphasize mentorship and skill development, creating supportive environments to combat challenges like imposter syndrome and promote empowerment.
Deep dives
Understanding Product Strategy and Value Curves
Product strategy focuses on identifying customer needs and aligning features with those needs for successful outcomes. The product value curve is a framework that shifts the focus from simply listing features to understanding the value offered to customers. For instance, in the context of a collaboration tool, while features might include file sharing and visual aesthetics, the true value lies in providing real-time communication and connectivity. This value-driven approach helps product managers develop a roadmap that emphasizes long-term user satisfaction rather than just transactional feature delivery.
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