62 – The Secret Sauce to Selling Property Off the Plan

Selling property off the plan is always a big focus of any property development and getting it right is crucial to the overall success and timeframe of the project, but it is trickier than selling existing real estate and requires skilled and talented agents. Discovering the secret sauce to selling property off the plan will help you to get your projects finished sooner, generate great sales velocity and ensure the project delivers for everybody. I speak to a leading project sales agents to find out how they approach selling property development projects and what you can learn to make sure your next project is a sales success. My guest today is from the same group as previous guest John Meagher, so if you missed episode 60 where we talked about selling and marketing projects, make sure you go back a listen to that as there is lots of gold that you will love. Campbell Royston works at 360 Property Group helping to sell some of Melbourne’s best projects and we discuss what the secrets are to successfully selling property off the plan. We talk about the power of tailoring your sales campaign and ensuring you are targeting the right buyers, as well as a range of other issues about selling property. I am sure you will enjoy this conversation as I much as I did… Keep an ear out for the question Campbell frequently asks to clarify people’s intention… Don’t forget that if you are interested in learning how to develop property safely and profitably then email me about the property developing mentoring program that is available to help you get started. There’s nothing like a guiding hand to show you the best way when you are starting out, so email justin@propertydeveloperpodcast.com and I will send you some further information. Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time, along with another bonus course called Raising Capital which covers how to raise money for your projects. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcastProperty Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcast Lessons for property developers Okay, there you go, another great conversation about how to sell property off the p...