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How Taylor Swift became her own economy
Oct 27, 2023
Pop powerhouse Taylor Swift, nearly 2-decade career, projected to earn billions from her Eras Tour, making it the highest grossing concert tour in history. Discussed her economic impact and how cities have projected to earn millions from her shows. Also highlights her journey to stardom and long-lasting popularity.
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Quick takeaways
- Taylor Swift's Eras Tour is projected to become the highest-grossing tour in history, generating billions of dollars in revenue.
- The economic impact of Taylor Swift's tour goes beyond ticket sales, stimulating local economies, creating job opportunities, and boosting businesses around the concerts.
Deep dives
Taylor Swift's Era's Tour becomes highest-grossing tour in history
Taylor Swift's Era's Tour has been a massive success, generating over $5 billion in revenue and is on track to become the highest-grossing tour in US and global history. With initial estimates suggesting the tour could generate billions in revenue, the economic impact goes beyond the tour itself. Cities like Cincinnati and Los Angeles are projected to make tens or even hundreds of millions of dollars from these concerts. Additionally, the film version of the tour broke records, earning nearly $93 million in its first three days. It is clear that Taylor Swift has become a business behemoth, with her tour creating an entire economic ecosystem.
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