Pop powerhouse Taylor Swift, nearly 2-decade career, projected to earn billions from her Eras Tour, making it the highest grossing concert tour in history. Discussed her economic impact and how cities have projected to earn millions from her shows. Also highlights her journey to stardom and long-lasting popularity.
Taylor Swift's Eras Tour is projected to become the highest-grossing tour in history, generating billions of dollars in revenue.
The economic impact of Taylor Swift's tour goes beyond ticket sales, stimulating local economies, creating job opportunities, and boosting businesses around the concerts.
Deep dives
Taylor Swift's Era's Tour becomes highest-grossing tour in history
Taylor Swift's Era's Tour has been a massive success, generating over $5 billion in revenue and is on track to become the highest-grossing tour in US and global history. With initial estimates suggesting the tour could generate billions in revenue, the economic impact goes beyond the tour itself. Cities like Cincinnati and Los Angeles are projected to make tens or even hundreds of millions of dollars from these concerts. Additionally, the film version of the tour broke records, earning nearly $93 million in its first three days. It is clear that Taylor Swift has become a business behemoth, with her tour creating an entire economic ecosystem.
Taylor Swift's era's tour creates job opportunities and boosts local economies
Taylor Swift's era's tour has not only brought in massive revenues, but it has also created job opportunities and boosted local economies. Fans who were unable to get tickets resorted to applying for jobs at the stadiums, allowing them to work and later enjoy the show. From concessions and security to distributing light-up wristbands, these hourly temporary jobs gave fans a chance to experience the concert while earning money. Beyond the concert, local businesses saw a surge in revenue as eager fans descended upon cities, spending on travel, accommodations, and merchandise. Donut shops, coffee shops, and other establishments offered Taylor Swift-themed products, creating an entire economic ecosystem around the tour.
Taylor Swift's impact goes beyond music, exemplifying women's spending power
Taylor Swift's success and the massive economic impact of her era's tour highlight more than just her star power. It signifies a cultural moment where women's spending power and the things they love, like Taylor Swift's music, are finally taken seriously. Swift's ability to resonate with different generations of fans has created a unique crossover appeal. Moreover, in an era of fragmentation and division, Swift stands out as one of the remaining cultural figures that unites people and creates a sense of monoculture. Her immense popularity and cultural significance extend far beyond her music, making her impact something that everyone, regardless of their music preferences, should pay attention to.
Taylor Swift’s 2023 Eras Tour is projected to rake in billions of dollars, becoming the highest grossing concert tour in history. But her economic impact doesn’t stop there. Today, we break down the economy (Taylor’s version).
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Pop powerhouse Taylor Swift has been in the music business for nearly two decades. But 2023 is turning out to be her most remarkable – and highest-earning – year. Swift is on pace to earn billions of dollars from her Eras Tour, more than any other touring artist in history. That includes the Beatles, Elton John and pop legend Michael Jackson. According to a new analysis from Bloomberg News, Swift herself is a billionaire.
What’s even more surprising is that Swift’s Eras Tour has also generated millions for the U.S. economy. That includes the tens or even hundreds of millions of dollars cities from Cincinnati to Los Angeles have projected they’ll earn from these shows, and jobs for some dedicated Swifties.
Today on “Post Reports,” class is in session for Swiftonomics 101. Guest host and economics correspondent Abha Bhatterai and entertainment reporter Emily Yahr discuss how the pop icon became such a business behemoth.