The Subscription App Exit Playbook with Charlie Ryan from App Peak

In this episode of SubHub, I’m joined by Charlie Ryan, co-founder of App Peak, an M&A company specializing in mobile apps. Charlie shares insider knowledge from the front lines of mobile app acquisitions: what drives valuations, how subscription apps stand out, and how founders can prepare their businesses for a successful, high-value exit.

We also dive into insights from App Peak’s 2024 Valuation Report, including the most common deal structures, monetization models, and what makes buyers say yes. If you’ve ever thought about selling your app, or just want to build a more valuable one, this episode is for you.

Key Takeaways

• Subscription apps command higher valuations thanks to recurring revenue, predictable cash flow, and more reliable forecasting.
• Valuation isn’t just about revenue: it’s about retention, growth, and positioning within your market.
• Founders often overestimate their app’s worth due to rumors or emotional attachment. Use data, not gut.
• Optimizing your pricing, paywalls, and onboarding can double your LTV and significantly boost your valuation.
• High churn = low value. Buyers want to see strong retention and upsell potential before paying a premium.
• Apps with useful analytics, solid P&Ls, and A/B testing history sell faster and for more.
• Even if you’re not selling today, build like you might. It will make your app healthier and more profitable either way.

Links

• App Peak’s 2024 Valuation Report
• Connect with Charlie on LinkedIn or X/Twitter
• Buy an app with App Peak
• Try Adapty to optimize your app’s subscriptions and pricing