Price anchoring is a way to prep your audience to buy before you make your sales offer, and it's incredibly useful.

It lets you connect your price to other numbers and information that will paint your price (and product) in a positive light.

In this video, I break down exactly what price anchoring is, my experiences with it, and how you can use the art of what Robert Cialdini calls 'pre-suasion' to make more sales.