Personas, Content, and Growth Marketing with Anum Hussain (Senior Growth Marketer at HubSpot)

What is Growth Marketing and what are the most effective ways to do it? How does content, SEO, and persona creation play into growth? In this episode, we sit down with growth expert Anum Hussain to discuss the tactics that she's seen work best in her impressive career at HubSpot, where she took the Sidekick brand to market. "While all of these companies can sort of give a leading guideline as to things that are working, if you just mimic that same playbook, with the growth mindset it's really not going to work. Within the growth mindset, it's really about what your specific users want and how they're thinking about that in the context of how they're using your product." — Anum at 7:34 Anum's website: www.AnumHussain.com Anum on Twitter: Twitter.com/anum Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault