Matthew Marshall is the Co-Founder and Chief Business Officer of New Story — a nonprofit pioneering solutions to end the global housing crisis. He serves on two nonprofit boards, CNU Atlanta and Citymakers Collective — a nonprofit teaching aspiring citymakers the holistic design principles of resilient, beautiful, and prosperous places. He holds a BBA from the University of Georgia and is a Y Combinator alumni, a World Economic Forum Global Shaper alumni, and Forbes’ 30 Under 30 leader.

This week, Barrett talks with Matthew about his experiences in countries like Haiti, Belize, Ghana, and Peru, and how that led to co-founding a nonprofit focused on the global housing crisis. They discuss New Story’s mission to provide real generational change, and their innovative approach to sustainable housing. They also explore the intricacies of creating a meaningful workplace culture, effective leadership, and how emotional health and authentic connection helps achieve organizational goals.

In this episode:

[00:00] - Intro
[07:22] - The heart and “why” of New Story
[12:30] - How Matthew and his co-founders decided what mission to pursue
[17:34] - Working with purpose
[28:40] - Building a culture of innovation and impact at New Story
[50:30] - Practices and habits of a strong organizational culture
[57:07] - The power of praise in an organization
[59:53] - Defining organizational values and culture
[01:03:18] - Building community through shared experiences
[01:10:28] - Navigating difficult conversations with emotional intelligence
[01:16:52] - Growing as a leader and the importance of voice
[01:29:42] - Foundational habits for sustaining performance
[01:34:59] - The significance of roots and community in personal and professional life

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

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