Innovative Approaches to Voter Mobilization

NextGen America focuses on engaging and mobilizing young voters, particularly on college campuses, by using creative strategies that resonate with this demographic. The organization hosts events and utilizes influential platforms like TikTok and social media to encourage young people to vote, highlighting their priorities such as reproductive rights and education. For instance, they often incorporate popular music and fun activities into their events, creating an inviting atmosphere that encourages participation. By connecting voting with familiar cultural elements, NextGen America aims to dismantle the stereotype that young people are apathetic about politics and instill a sense of urgency about their voting power.